18 terms and definitions

Mysterypack

The comprehensive resource platform for Mystery Boxes, Surprise Products, E-commerce.

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Resource

A source of information, guidance, or assistance.

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Guide

A comprehensive document that explains a topic in detail.

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Subscription Box

A recurring delivery service where customers receive a curated box of products at regular intervals (e.g., monthly).

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Unboxing

The act of opening a newly purchased product, often filmed and shared online, particularly popular with mystery boxes.

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Curated Box

A box containing items specifically selected and organized by an expert or theme, rather than random products.

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Retail Value

The total price of the items in a mystery box if purchased individually at their standard market price.

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Theme Box

A mystery box designed around a specific concept, interest, or category, such as 'retro gaming' or 'vegan snacks'.

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One-Time Purchase

A single, non-recurring order for a mystery box, as opposed to a subscription.

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Limited Edition Box

A mystery box produced in a finite quantity, often for special occasions or promotions, making it highly sought after.

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Blind Box

A type of mystery box, often smaller, containing a single collectible item where the specific variant is unknown until o...

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Spoiler

Information revealing some or all of the contents of a mystery box before it is unboxed, often posted online.

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Filler Item

A low-value or generic product included in a mystery box, sometimes perceived as a way to boost item count rather than q...

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Niche Box

A mystery box catering to a very specific and often specialized interest or hobby.

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Drop

The release of a new mystery box or a limited quantity of boxes, often announced with anticipation.

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Repurchase Rate

A metric indicating how many customers return to buy another mystery box from a specific vendor.

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Value Proposition

The unique benefits and perceived worth that a mystery box offers to its customers, often including discovery and surpri...

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Customization Options

Features that allow customers to influence the contents of their mystery box, such as selecting sizes, preferences, or s...

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